Very few people are natural blondes, and about 60% of women would love to go blonde. You want to have it all – blonde hair or highlights, plus strong hair that is silky soft. But you are probably worried about damage to your hair.

Knowing how to actively protect the hair during a blonde service is part of our responsibility. So we are happy to introduce a new way to keep blonde hair strong, healthy, and resilient – in just 3 steps.

Our Lab has integrated our Blond Fuser technology into Ultimate Blonde, Power Blonde, and Cream Blonde – as well as the Care Silver Savior Shampoo and Conditioner.